Jon Holwitz Jr.

Jon Holwitz Jr.

Sales Representative, Super-Krete® Products


Jon Holwitz Jr. is a Sales Representative for ICP Construction’s flooring division. In this role, Jon is responsible for making product and system recommendations to contractors and architects for decorative flooring projects.

For more than 16 years, Holwitz has been active in the decorative flooring industry. Jon’s father founded Super-Krete International in 1985, involving his son at a young age. Jon helped with packaging and labeling before transitioning into manufacturing of the different paints and stains for the decorative coatings on which Super-Krete has built an international reputation. Super-Krete was acquired by Arizona Polymer Flooring (APF) in 2016. APF was acquired by ICP Group’s construction division in 2018.

After graduating high school, Jon started working full time in production and manufacturing, relocating briefly to Guam in 2001 to conduct field work with Super-Krete. Upon his return to the corporate headquarters, Jon took on a more significant role in production and operations where he gained an in-depth knowledge of all aspects of Super-Krete’s business, including managing warehouse personnel, manufacturing, shipping/receiving, hazardous materials handling, project estimating, product installation and production management.

Jon graduated from Vahalla High School with a special focus in art, which has translated to honing his custom color matching and advanced coloring techniques. He is also a Certified Crestcom Bulletproof Manager and is IATA Certified for Dangerous Goods Regulations.